FRSTeam by Rogers Expands License in Florida

FRSTeam is proud to announce that FRSTeam by Rogers of St. Petersburg, Florida has expanded its FRSTeam License to include the Orlando and Ft. Myers/Naples areas of Florida. “It has been a seamless fit for two companies that are family businesses. This fit has allowed us to expand our service area into a growing and prominent market,” said Mitchell Rogers IV of FRSTeam by Rogers. “With their success as a FRSTeam enterprise and business values, FRSTeam by Rogers has the necessary expertise to excel in these new markets”, said Jim Nicholas, FRSTeam President.

Mitchell Rogers IV (center) is presented with his FRSteam Certificate of License by Courtney Nicholas and Jim Nicholas of FRSTeam
Rogers Cleaners was founded in 1916 by Mitchell and Abbie Rogers as one of St. Petersburg’s earliest retail dry cleaners. The family business continued to grow and expand as generation after generation invested in new equipment, technologies and new properties, leading it became St. Petersburg’s premier retail dry cleaner, offering a wide range of cleaning services, including fabric restoration services. Now Mitchell and Abbie’s great grandson, Mitchell Rogers IV, leads the company. His commitment to customer satisfaction and industry leading technology continues as FRSTeam by Rogers are the specialists in garment restoration of fabrics damaged by smoke, fire and water. Since becoming a FRSTeam Licensee in early 2007, FRSTeam by Rogers has had a tremendous growth in its restoration business, while serving it’s customers in the St. Petersburg area with great pride and experience. And now the people of the Orlando and Ft. Myers/Naples areas of Florida will benefit from the same quality service.


As a FRSTeam Licensee, FRSTeam by Rogers has been creating it’s own remarkable story. “We are now a part of a large nationwide network whose members have the same high standards we do”, said Mitchell, “and this has helped us grow our business and expand our service area to new markets”. Courtney Nicholas, CEO of FRSTeam said, “FRSTeam by Rogers, with their high quality service, customer commitment and family history continue to prove they are perfect for FRSTeam”. Continued Courtney, “We see a great future for Mitchell and believe this expansion promises a great future for FRSTeam by Rogers”.

FRSTeam licensees specialize in the restoration of clothing and other fabric related items damaged in a fire or water loss. Licensees are independent businesses that have chosen to operate under the FRSTeam brand using its unique operating model. As one of the leading brands in the industry, FRSTeam is moving towards its goal of national coverage to provide a quality resource for the restoration industry.