December 2007

FRSTeam announces national staff
Fabric Restoration Service Team (FRSTeam), a national franchise specializing in restoration drycleaning for the insurance industry, has named its national account team.
Lenny Towle

Lenny Towle is national sales manager. He joined FRSTeam from the tech industry, where he managed marketing, sales, and business development, working for Oracle Corp. for nearly six years. He is experienced in brand development, sales, and systems management.

“I’m proof that catastrophic situations can have silver linings,” he noted. “I met my wife through a fire at my neighbor’s house. At our wedding ceremony we handed out fire extinguishers as party favors. ”

Holly Carhart also carries the title of national sales manager. Since joining FRSTeam in 1996, she has worked as branch manager, start-up specialist, job coordinator and sales manger and has experience in all aspects of the business.
Holly Carhart

“While working for FRSTeam, I saved the life of a customer we were working with,” she said. “I was there to do a delivery and noticed that our customer was disoriented and the left side of her mouth looked awkward. I thought she was having a stroke, so I called 911. ”

Dionda Rosenbloom, midwest regional account manager joined FRSTeam from the restoration industry.

Mark Hargett, southeast regional account manager, has worked as a national sales manager for Servpro and was an adjuster for State Farm and Farm Bureau.

FRSTeam has more than 20 years experience in restoration drycleaning. Since introducing its license program in April, 2006, FRSTeam has grown to more than 31 offices and now covers 70 percent of the U.S. market with international representation in the United Kingdom and Canada.

FRSTeam provides the insurance industry with a solution for managing the fabric-related items affected during a fire, water, sewage, or mold loss. Facilities, equipment and services are tailored to meet the needs of the insurance industry by delivering customer satisfaction and cost savings.

“The support from the insurance industry has been phenomenal,” said Courtney Nicholas, CEO of FRSTeam. “We’re meeting their need by delivering a consistent and predictable service across all locations. ”

FRSTeam can be reached at www.frsteam.com or call (866) 374-3778.
Case Closed: Dry Cleaning Does Not Wear Out Clothes

When a fire damaged vintage garments in a chic California retail shop, the owner of the store figured her insurance would cover her losses to the tune of $2 million. The insurance company suggested trying restoration services through a reputable dry cleaner, but the owner of the store refused, saying that was not good enough and showing a clear bias against dry cleaning in general. She sued. The insurance company contacted Don Canzoneri, owner of West Covina Cleaners...


Read more
A Silver Lining as Daniel’s Joins Custom Commercial

It was hard to imagine that there could be a silver lining amidst the dark plumes of smoke billowing from the production plant and flagship store of Daniel’s Dry Cleaners and Fire Restoration in Renton, Washington...

Read more